Influence of Discursive Strategies on the Reach of MINSA's Instagram Posts about COVID-19

Authors

  • Abraham Santamaría Barraza Universidad Santa María La Antigua

DOI:

https://doi.org/10.37387/ipc.v12i3.393

Keywords:

discursive strategies, Instagram posts, textual typology, syntax, health

Abstract

This study analyzes the relationship between discursive strategies in Instagram posts and their reach, measured by "likes". Instagram posts about COVID-19 from the Ministry of Health were examined, using a non-experimental, cross-sectional quantitative approach. The findings indicate that textual typology (exhortative, instructive, argumentative, informative) and syntax (imperative and active sentences) significantly influence the reach of posts. Exhortative posts and imperative and active sentences were the most common and had significantly higher reach. Additionally, a decrease in reach was observed in the months of June and July. The word "mask" was frequently used, reflecting public health recommendations. This study provides valuable understanding of how discursive strategies can impact the reach of social media posts, which is useful for health organizations and other actors seeking to maximize the impact of their messages.

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Author Biography

Abraham Santamaría Barraza, Universidad Santa María La Antigua

Universidad Católica Santa María La Antigua (USMA), Panamá.

References

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Published

2024-09-03

How to Cite

Santamaría Barraza, A. (2024). Influence of Discursive Strategies on the Reach of MINSA’s Instagram Posts about COVID-19. Investigación Y Pensamiento Crítico, 12(3), 50–57. https://doi.org/10.37387/ipc.v12i3.393

Issue

Vol. 12 No. 3 (2024): Investigación y Pensamiento Crítico

Section

Articles

License

Copyright (c) 2024 info:eu-repo/semantics/openAccess

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