Análisis del e-commerce en la República de Panamá
DOI:
https://doi.org/10.37387/ipc.v7i2.111Keywords:
e-Commerce, online store, purchase online, Internet, PanamaAbstract
The purpose of this research was to analyze the situation of e-commerce in the Republic of Panama, so that we can understand both the level of consumer penetration, as well as the reasons that lead to a significant inclination to buy from Online portals abroad and not so much from local ones.
36
For this research, data and information were collected through more than 600 surveys aimed at Panamanian consumers and entrepreneurs, in addition to the direct observation of 50 Online stores in the country, for which a total of 20 factors linked to e-commerce in each of these stores were analyzed.
Among the main results obtained in this research, it was determined that 71.8% of the surveyed population buys through the internet at least once a month, but of those people only 29.7% do so through local Online stores, compared to 87.3% who do so in Online shops outside of the country. The perceived advantages of e-commerce were related to accessibility at any time of the day, comfort, variety of products and price. On the other hand, the surveyed population recognized the time constraints to buy in electronic stores of Panama, as well as the lack of trust in payment methods, warranty conditions, and product return policies as limiting factors.
This research shows that the use of e-commerce by the Panamanian consumer is widespread, but very little of it is done through local Online stores. The reasons for such a divergence are not only related to operational and trust-related matters, but also to technical constraints. However, those reasons that consumers claim with regard to domestic Online commerce do not appear to be clearly understood by the local Online store owners.
Downloads
Published
How to Cite
Issue
Section
License
1. The Publications Service of the Universidad Católica Santa María La Antigua (the publisher) preserves the patrimonial rights (copyright) of the published works, and favors and allows their reuse.
2. The magazine (and its contents) use Creative Commons licenses, specifically the CC BY NC SA type, where: "the beneficiary of the license has the right to copy, distribute, display and represent the work and make derivative works provided you acknowledge and cite the work in the manner specified by the author or licensor." Abstract: https://creativecommons.org/licenses/by-nc-sa/4.0/ license: https://creativecommons.org/licenses/by-nc-sa/4.0/legalcode
3. They can be copied, used, disseminated, transmitted and exhibited publicly, provided that: i) the authorship and the original source of its publication (magazine, publisher and URL, DOI of the work) are cited; ii) are not used for commercial purposes.
4. Conditions of self-archiving. Authors are encouraged to electronically disseminate the post-print versions (version evaluated and accepted for publication), as it favors their circulation and dissemination, increases their citation and reach among the academic community.
