Influence of Discursive Strategies on the Reach of MINSA's Instagram Posts about COVID-19

Authors

  • Julio Trujillo-González Universidad de Panamá
  • Carolina Vejerano García Universidad de Panamá

DOI:

https://doi.org/10.37387/ipc.v11i3.365

Keywords:

discursive strategies, Instagram posts, textual typology, syntax, health

Abstract

This study analyzes the relationship between discursive strategies in Instagram posts and their reach, measured by "likes." Instagram posts about COVID-19 from the Ministry of Health were examined using a non-experimental, cross-sectional quantitative approach. The findings indicate that textual typology (exhortative, instructive, argumentative, informative) and syntax (imperative and active sentences) significantly influence the reach of posts. Exhortative posts and imperative and active sentences were the most common and had significantly higher reach. Additionally, a decrease in reach was observed in June and July. The word "mask" was frequently used, reflecting public health recommendations. This study provides a valuable understanding of how discursive strategies can impact the reach of social media posts, which is helpful for health organizations and other actors seeking to maximize the impact of their messages.

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Author Biographies

Julio Trujillo-González, Universidad de Panamá

Departamento de Matemática, Facultad de Ciencias Naturales, Exacta y Tecnología, Universidad de Panamá, Panamá

Programa de Maestría en Estadística Aplicada, Facultad de Ciencias Naturales, Exacta y Tecnología, Universidad de Panamá, Panamá

Carolina Vejerano García, Universidad de Panamá

Programa de Maestría en Lingüística del Texto Aplicada a la Enseñanza del Español, Facultad de Humanidades, Universidad de Panamá, Panamá, Panamá

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Published

2023-12-02

How to Cite

Trujillo-González, J., & Vejerano García, C. (2023). Influence of Discursive Strategies on the Reach of MINSA’s Instagram Posts about COVID-19. Investigación Y Pensamiento Crítico, 11(3), 21–27. https://doi.org/10.37387/ipc.v11i3.365

Issue

Vol. 11 No. 3 (2023): Investigación y Pensamiento Crítico

Section

Articles

License

Copyright (c) 2023 info:eu-repo/semantics/openAccess

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